Privacy Policy

1. Introduction

Welcome to Media Information Communication Co., Ltd. (“we”, “us”, “our”). We design, manufacture, and provide LED display control systems, video-processing equipment, Android-based playback controllers, and cloud-based management services (the “Services”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you interact with our hardware, software, websites, cloud platforms, and related services.

MIC LED.tech collects only essential contact data (Name, Email, Phone, Message). Data is encrypted, stored securely, and retained for 12 months for authorized communication. GDPR/CCPA compliant.

2. Scope

This policy applies to:

• Visitors to our websites, web portals, and digital platforms.
• Customers, partners, vendors, contractors, and end-users who purchase or use our products (e.g., LED control systems, video processors, Android controllers, accessories) and cloud services.
• Participants in trade shows, service requests, support tickets, or product registration.
• Devices and systems that integrate with our cloud-connected services (fleet management, OTA updates, diagnostics).

3. What Personal Data We Collect

We may collect the following categories of personal data:

• Identity & contact information: name, job title, company name, address, email address, telephone number.
• Account information: login credentials, user profile, role/permission settings, device identifiers (e.g., hardware serial numbers).
• Usage & technical data: IP address, device ID, firmware/hardware version, diagnostics logs, component performance data, display-system usage statistics, metadata about cloud interactions.
• Transactional data: invoices, purchase orders, payment details, shipping and support history.
• Communications data: records of support tickets, emails, live-chat transcripts, feedback.
• Marketing & profiling data: preferences about our products/services, consent status, event attendance.

4. How We Use Your Data

We use your personal data to:

• Provide and support our products and services (e.g., system installation, cloud fleet management, OTA updates, diagnostics).
• Manage your account, authenticate users and devices, enforce roles/permissions.
• Monitor product performance, conduct firmware updates, and perform preventive maintenance.
• Improve and develop our products and services (e.g., new features, compatibility with NovaStar or Colorlight ecosystems, finer-pitch LED support).
• Process orders, payments, shipping, warranty claims and returns.
• Communicate with you about updates, security advisories, support matters, promotions (where permitted).
• Conduct marketing, including sending newsletters, event invitations, surveys (with your consent where required).
• Comply with legal obligations, enforce our terms & conditions, detect/prevent fraud, and protect our rights and infrastructure.

5. Legal Basis for Processing (If Applicable)

Where applicable (e.g., under the EU’s GDPR), we rely on the following legal bases:

• Your consent (for marketing, profiling).
• Performance of a contract (to deliver products/services you ordered).
• Compliance with a legal obligation.
• Our legitimate interests (for example, ensuring security of devices, preventing fraud, optimizing system performance) — provided these interests do not override your rights.

6. Sharing and Disclosing Your Data

We may share your data with:

• Subsidiaries and affiliates within the Media Information Communication Co., Ltd for commercial, technical, support, and administrative purposes.
• Authorized service providers and contractors (e.g., logistics, cloud-hosting, analytics, technical support) under confidentiality obligations.
• Distributors, integrators, OEM partners to fulfill order, installation, maintenance, or warranty services.
• Legal/regulatory authorities as required by law or to protect our rights.
• Third parties in connection with business transfers (e.g., merger, acquisition, sale of assets) — subject to appropriate protections.

7. International Transfers

Because we operate globally, your personal data may be transferred to, stored in, and processed in countries outside your home jurisdiction (including countries without data-protection laws equivalent to yours). Whenever we do so, we will ensure adequate safeguards (e.g., standard contractual clauses, binding corporate rules) to protect your data.

8. Data Retention

We retain personal data only for as long as is necessary to fulfil the purposes set out in this policy (e.g., for warranty periods, support history, legal obligations, analytics). Once no longer required, we securely delete or anonymize your data.

9. Security

We implement technical and organizational measures appropriate to the risk, including: encryption in transit and at rest, access controls, role-based permissions, firmware/hardware integrity checks, monitoring of unusual activity, regular vulnerability assessments and security reviews. We strive to ensure that systems such as LED controller boards, Android playback controllers, and cloud services operate reliably and securely.

10. Your Rights

Depending on your jurisdiction you may have rights such as:

• Access to your personal data.
• Rectification of inaccurate data.
• Erasure of your data (“right to be forgotten”).
• Restriction of processing.
• Data portability.
• Objecting to processing (including profiling and direct marketing).
• Withdrawing consent.
  To exercise your rights, contact us at the address in Section 13 below. We will respond within the timeframe required by applicable law.

11. Cookies and Tracking Technologies

Our websites and cloud portals may use cookies, pixels, and similar tracking technologies to analyse traffic, personalise your experience, and support security. You can manage your preferences via our cookie-banner tools or your browser settings.

12. Children’s Privacy

Our products and services are intended for business and industrial use (e.g., stadiums, smart-city signage, broadcast control rooms). We do not knowingly collect personal data from minors under 16 without parental consent. If you believe we have such data, please contact us and we will take steps to delete it.

13. Contact Information

For any privacy-related matters — requests, questions, concerns, complaints — please contact:

Media Information Communication Co., Ltd.

Room 214-132, Okuem-ro 11-kil 55, Songpak-ku, Seoul, Korea.                                   

Tel: 822-456-9832, HD: 82-10-2327-8632
Email: info@micled.tech
Telephone: 822-456-9832, HD: 82-10-2327-8632Top of Form

14. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations, or technologies. When we do, we will post the updated version on our website with the “Last Updated” date. We encourage you to review this page periodically.

15. Effective Date

This policy is effective as of 23^rd Oct’2025